Google Ads Planning Tool
Benchmark CPC, CPM, and CTR by industry, creative type, and objective.
Use current 2025 display and YouTube benchmark data to compare industries, plan spend, and understand how image and video campaigns can behave across awareness, traffic, leads, and sales goals.
Formats
Image + Video
Goal Lens
Google objective based
Benchmark Year
2025
Active View
Image / Display benchmarks
Objective-adjusted plan
CPC source / CPM inferred
United States · USD
Estimated CPC
$0.00
Estimated CPM
$0.00
Estimated CTR
0.00%
Budget Forecast
What this budget can buy
Impressions
0
Clicks
0
Benchmark spend
$0
Planner Readout
CTR vs format average
CPC vs format average
CPM vs format average
30% VTR
0.00%
50% VTR
0.00%
Full VTR
0.00%
Industry Breakdown
Benchmark table
| Industry | CTR | CPC | CPM | Signal |
|---|
Method
How the calculator works
- Objective adjustments are planning multipliers, not published Google benchmark averages.
Sources