In the world of digital marketing, businesses are constantly seeking the most effective and strategic ways to connect with their target audience. Not just that, there is a constant focus on efficiencies in digital media approaches and spends. With the growth of the two big walled gardens, Google and Meta, there has always been a […]
Author: Praveen Rao
Praveen is an experienced leader with a proven track record of driving projects to success. His strategic vision and exceptional communication skills have consistently propelled our team towards excellence.
India is a land of diversity and a lot of festivals! Every region has its fair share of festivals and then there are festivals that are celebrated nationally. Onam in Kerala, Ganesh Chaturthi in Maharashtra, Karnataka, Andhra Pradesh and Telangana etc., then you have Dussehra, Diwali and Navratri nationally, – we are a nation that […]
We all know that it’s a rapidly changing digital landscape in India. And having a solid digital marketing strategy is crucial for business success. We all also know digital marketing also allows us to target better, reduce ROAS and measure better. So, why is it still so difficult to actually create a good strategy and […]
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The current state of tracking and privacy
Decoding how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms Of crumbling cookies and worried advertisers Sometime around May 2019, Google announced a crackdown on third-party cookies as part of its push for better transparency and giving greater control to a user. By 2022, it said it would withdraw support to […]