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Media Strategyand Planning

Navigating the Digital Landscape: Open Web vs. Walled Gardens

In the world of digital marketing, businesses are constantly seeking the most effective and strategic ways to connect with their target audience. Not just that, there is a constant focus on efficiencies in digital media approaches and spends. With the growth of the two big walled gardens, Google and Meta, there has always been a […]

Categories
Media Strategyand Planning

Top 5 things advertisers need to be ready for this festive season (2023)

India is a land of diversity and a lot of festivals! Every region has its fair share of festivals and then there are festivals that are celebrated nationally. Onam in Kerala, Ganesh Chaturthi in Maharashtra, Karnataka, Andhra Pradesh and Telangana etc., then you have Dussehra, Diwali and Navratri nationally, – we are a nation that […]