Chaos? It’s just another name for the bustling metropolis that digital marketing stands for in today’s landscape. Shiny new tactics cleverly pop out daily, promising clicks to fast track brand dominance. But amidst this hustle, it becomes conveniently easy for digital marketers globally, to forget that ethical practices are the foundation to a thriving online […]
Category: Media Strategy and Planning
In the world of digital marketing, businesses are constantly seeking the most effective and strategic ways to connect with their target audience. Not just that, there is a constant focus on efficiencies in digital media approaches and spends. With the growth of the two big walled gardens, Google and Meta, there has always been a […]
India is a land of diversity and a lot of festivals! Every region has its fair share of festivals and then there are festivals that are celebrated nationally. Onam in Kerala, Ganesh Chaturthi in Maharashtra, Karnataka, Andhra Pradesh and Telangana etc., then you have Dussehra, Diwali and Navratri nationally, – we are a nation that […]